ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Autumn Tunes and Picnic Vibes at Ringer Reef
Enjoy a perfect afternoon of live music, hand crafted wines and unbeatable views at Ringer Reef. This Autumn, Ringer Reef is showcasing the talents of Victorian musicians, the perfect accompaniment to the best that the High Country has to offer! No bring your own drinks please (including on the lawn). They have a great range…
Rich Glen Bright – Provedore, Skin and Beauty
Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin & Beauty is also located next door from the Provedore, a boutique store offering a curated selection of natural skincare, beauty, wellness, and artisan…
Myrtleford Bush Market
A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…
Quaff Wine Bar
Situated right in the heart of Mount Beauty, Quaff Wine Bar is all about the fantastic local wines that make this area special. They’re here to keep it simple – showcasing awesome wines and creating a laid-back hangout for both locals and visitors. No frills, just good drinks, good vibes, and a great time. They’re…
Nourish Wholefoods
Nourish Wholefoods offers organic, healthy and packaging free wholefood and snack alternatives for locals and visitors to the area. Shop wide variety of specialist items not found at supermarkets in the greater Alpine, that have become a staple retailer for cyclists, trail runners, hikers and other outdoor enthusiasts in the Mount Beauty area.
Cherry Walk Café
Cherry Walk Café is a licensed café located in the heart of Bright, serving coffee, milkshakes, fresh juices homemade cakes, breakfast and lunch. They also stock a range of locally made jams and preserves. They cater for gluten-free and vegan options. Furry friends are welcome out the front. They will accommodate bus tours for meals…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.