ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Kids’ Easter Scramble
Ready, set, scramble! Kids of Bright, little visitors, and their families are invited to Bright Brewery on Easter Saturday for their annual Kids’ Easter Egg Scramble! Come along and participate in the scramble of a lifetime, guaranteed to induce heart palpitations. The kids have 15 minutes to collect as many chocolate eggs as their little…
Gapsted Estate Autumn Long Lunch
Celebrate the change of season at Gapsted Estate with the Autumn Long Lunch. Canapes and welcome bubbles will be followed by a four-course meal designed by Head Chef Leon – each dish expertly paired to Gapsted Estate wines. Their passionate winemaking team will guide you through each pairing, sharing their insights and the story behind…
Harrietville Bush Market and Duck Race
Start your Easter Sunday family fun with the friendly Harrietville Bush Market in Tavare Park. Beneath the trees, browse the array of artisan stalls, including gourmet local food offerings, local produce, cheeses, preserves, clothing, handmade jewellery, plants, home-cooked treats and much more. Top that off with a live music set from DJ Boey throughout the…
Bright Twilight Tastings
Local Food Delights: Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Wine Tastings: Embark on a journey through the region’s finest vineyards with exclusive wine tastings. Indulge in…
Myrtleford Show
The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event that is a true agricultural show with lots to see and do. The show is all about having fun and getting to see all the attractions. There is many free events and on going attractions during the day. The show has…
Easter Twilight Markets
Get ready for a magical autumn evening at the Bright Twilight Markets, returning for the Easter school holidays. Under the warm glow of festoon lights, explore an incredible selection of locally made goods from talented producers and artisans across Bright, Mt Beauty, and Myrtleford. From handcrafted treasures to fresh seasonal produce, there’s something for everyone…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.