FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Myrtleford Bush Market

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

Australia Day Celebrations - Myrtleford

Australia Day Celebrations – Myrtleford

Join the local community as they reflect, respect and celebrate living in the Alpine Shire at a free Australia Day Community Celebration event this Australia Day. Enjoy a barbecue breakfast, live entertainment, award presentations and more at celebrations in Jubilee Park, Myrtleford, in the heart of town. Bring your own chairs or picnic rug and…

Team Mount Beauty - VIC Downhill Series

Team Mount Beauty – VIC Downhill Series round 3

Round 3 of the VDHS comes to Big Hill MTB Park in Mount Beauty in 2026, hosted by Team Mount Beauty. The VDHS is a state-level competition and serves as a pathway to national, international, and World Cup events. There are six rounds in total held across Victoria in 2025-2026, with cumulative points across the…

Snow Road Troopers and Nathan Whippy Griggs Whip Cracking Show

Snow Road Troopers and Nathan Whippy Griggs Whip Cracking Show

The Myrtleford Show Society and Lions Club Myrtleford are coming together to host a free event at the Myrtleford Showgrounds. Unwind with a delightful picnic and enjoy some fantastic family entertainment featuring live music from local legends the Snow Road Troopers and a dazzling display of skill from whip cracking world record holder Nathan ‘Whippy’…

Enduro Jam

Enduro Jam

Enduro Jam offers a unique ‘jam’ format of racing, where riders have unlimited opportunities to set their fastest race time, removing the pressure of a ‘one and done’ classic race format. As an uplift-assisted enduro, racers can take full advantage of Mystic Bike Park’s epic race stages, without wasting time and energy on climbing. Each…

Australia Day Celebrations - Bright

Australia Day Celebrations – Bright

Join the local community as they reflect, respect and celebrate living in the Alpine Shire at a free Australia Day Community Celebration event this Australia Day. Enjoy a barbecue breakfast, live entertainment by Adam Lindsay, award presentations and more at celebrations in Howitt Park, Bright, on the banks of the Ovens River. Bring your own…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3